About Us

Welcome to CHOICE.LK

Choice.lk is a partnership business incorporated on, 2013 we are a business to consumer (B2C) e-commerce Company. 

The Company is focused on selling Branded and Fashion accessories online and offline. The Company operates and manages its business in the segment of the provision of a single class of global services for the delivery of contents over the Internet & showroom. 

Choice.lk offers other media products and selected general merchandise categories on its Internet platform, including fashion and apparel beauty, personal care products, and  home and lifestyle products, We are making everything available in a few clicks by offering great benefits like cash on delivery, 24*7 Customer Service and 30 days replacement guarantee. Our endeavor is to create a unique shopping experience right from the comfort of your home, count on us to deliver. 

 The Company also offers premium sellers to feature their branded products in our website and showroom and also we plan to deliver an unmatched customer satisfaction to our customers by combining our quality service and merchants expertise in their respective categories. 

In addition we would sign strategic partnerships with logistics companies in Sri Lanka and connect them with our merchants to dispatch their products to buyers all over the country.

OUR VISION, MISSION AND OBJECTIVES

VISION IS:

~TO BE A LEADING ONLINE STORE IN THE FASHION INDUSTRY

OUR MISSION IS:

TO PROVIDE "HIGH QUALITY" PRODUCTS WITH "COST EFFECTIVE" PRICE In doing so Choice.lk will meet customer expectation of

• Highest Quality

• Leading Technology

• Competitive pricing

• Individual and company accountability

• Financial stability 

• Best in class service and support

• Extensive promotional campaigns

• Art of state technology

OUR RESPONSIBILITY:

WHEN A CUSTOMER IS TREATED AS A PARTNER IN OUR BUSINESS, HIS/HER TRANSACTION WILL BE MANAGED BY OUR HEAD OF OPERATION WHO IS RESPONSIBLE TO MANAGE AND DEVELOP THE ACCOUNT UP TO ENTIRE CUSTOMER SATISFACTION. THE SERVICE STANDARDS MAINTAINED BY CHOICE.LK HAVE CREATED THE ENVIRONMENT TO KEEP SATISFIED CUSTOMERS FROM THE INCEPTION

Core values:  We believe in treating our customers with respect and faith. We grow through creativity, invention and innovation.

We integrate honesty, integrity and business ethics into all aspects of our business functioning

Our Focus on the Market:

Focus on needs of our consumers, and customers. Get into the market and listen, observe and learn, Possess a Local view Focus on execution in the marketplace every day 

Website Components: 

•  Secure login 
•  Product offering & price list 
•  Online catalog of items 
•  Access online order history 
•  Secure payment methods from our payment gateway. 

OUR STRENGTH

• ADVERTISEMENT AND PROMOTION
• HUGE REACH In social media networks
• GROWTH IN e-TAIL
• DELIVERY
• PAYMENT GATEWAYS
• SMS Campaigns

HR Practices of Choice.lk

Our HR practices are related to creating a work life balance for its employees, and continuously take steps towards improving the work environment through effective, Flexible and sensitive management.

• Creating a dynamic work culture
• Introducing and enabling training programmes together with internal Nob placements
• Approval of new hires and earmark potential employees
• Annual performance appraisals including upward appraisals

• Tracking of performance, attrition and other factors of employees and facilitating the employee development process